Psychiatric HospitalProprietary

Willow Creek Behavioral Health

Green Bay, WI

1351 Ontario Rd, Green Bay, WI 54311(901) 328-1220

Not rated by CMS

CMS star rating

Beds

2,433

Inpatient discharges a year

$20.2M

Net patient revenue a year

About this hospital

Willow Creek Behavioral Health is a 72-bed proprietary hospital in Green Bay, WI.

CCN: 524041
NPI: 1922556778
Website: willowcreekbh.com
County: Brown County
Metro area: Green Bay, WI MSA
Medicare contractor: Jurisdiction 6, National Government Services (06001)
In Medicare since: 2017
Last CMS survey: 2017

Negotiated Rates

The data below comes from CMS-mandated price transparency data. Learn more.

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Contract data may be available through direct hospital inquiry.

Insurance Accepted

Acceptance varies by plan and service. Confirm coverage with your insurer or the hospital's billing department.

More about this hospital

Quality
Not rated by CMS
See quality ratings
Doctors and services
Accredited by The Joint Commission
- 12 services
See doctors and services
Finances
$20.2M net patient revenue
- Operating margin on patient care -5.8%
- -$1.2M net income
See finances
Ownership and leadership
Owned by Sbhc Holdings LLC
- Private (for profit)
See ownership and leadership

Tax IDs and NPIs insurers list

The employer identification numbers (EINs) health plans and networks list for Willow Creek Behavioral Health in the in-network rate files they publish, with the organization NPIs billed under each.

Tax ID (EIN)	Plans and networks listing it	Organization NPIs
47-3778682Sbhgreen Bay LLC	55Aetna, Cigna, United Healthcare (incl Optum, Rocky Mountain, Health Plan of Nevada, Sierra Health), Allied Benefit Systems, Aspirus Health Plan and 50 more	1922556778 Sbh-green Bay LLC

Source: PayerPrice analysis of insurers' Transparency in Coverage in-network files. An EIN can cover several hospitals and clinics in a health system, and insurers sometimes list other organizations' NPIs under it.

Location

1351 Ontario Rd, Green Bay, WI 54311

(901) 328-1220

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Every CMS quality measure

Each result CMS publishes for Willow Creek Behavioral Health, beside the US median and the average of WI hospitals. The rank says what share of US hospitals the result is better or worse than; counts and confidence limits are not ranked.

Inpatient psychiatric care15 measures

Measures CMS reports for the hospital's psychiatric unit or for a psychiatric hospital.

Measure	This hospital	US median	WI average	CMS comparison	US rank
Follow-up care within 30 days after psychiatric hospitalization2023-07-01 to 2024-06-30 · 57 cases	59.6	60.8	60.8		Worse than 53% of US hospitals
Follow-up care within 7 days after psychiatric hospitalization2023-07-01 to 2024-06-30 · 57 cases	36.8	35.5	33.71		Better than 54% of US hospitals
Hours of physical-restraint use per 1,000 psychiatric patient hours2024-01-01 to 2024-12-31 · 18,142 cases	0.02	0.05	0.5311		Worse than 62% of US hospitals
Hours of seclusion use per 1,000 psychiatric patient hours2024-01-01 to 2024-12-31 · 18,142 cases	0.01	0.03	0.3042		Worse than 55% of US hospitals
Psychiatric patients screened for and given the flu vaccine2024-10-01 to 2025-03-31 · 283 cases	87	87	75.29		Better than 49% of US hospitals
Medication continuation after psychiatric discharge2022-07-01 to 2024-06-30 · 125 cases	80.8	78.1	85.46		Better than 62% of US hospitals
Readmitted to any hospital within 30 days of psychiatric discharge2022-07-01 to 2024-06-30 · 148 cases	18.5	19.1	19.02	No Different Than the National Rate	Better than 59% of US hospitals
Psychiatric patients screened for metabolic disorders2024-01-01 to 2024-12-31 · 383 cases	73	92	64.17		Worse than 81% of US hospitals
Alcohol use brief intervention provided or offered2024-01-01 to 2024-12-31 · 176 cases	68	74	59.24		Worse than 57% of US hospitals
Alcohol use brief intervention provided2024-01-01 to 2024-12-31 · 169 cases	69	81	70.8		Worse than 64% of US hospitals
Alcohol and other drug use disorder treatment provided or offered at discharge2024-01-01 to 2024-12-31 · 139 cases	71	77	56.27		Worse than 57% of US hospitals
Alcohol and other drug use disorder treatment provided at discharge2024-01-01 to 2024-12-31 · 139 cases	58	56	44.93		Better than 51% of US hospitals
Tobacco use treatment provided or offered at discharge2024-01-01 to 2024-12-31 · 185 cases	75	64	40		Better than 61% of US hospitals
Tobacco use treatment provided at discharge2024-01-01 to 2024-12-31 · 185 cases	0	4	8.722		The worst result, shared by 31% of US hospitals
Discharged patients who received a transition record with the specified elements2024-01-01 to 2024-12-31 · 573 cases	99	77	44.21		Better than 87% of US hospitals

Source: CMS Care Compare hospital files, latest release 2026-08-13, with program results for earlier fiscal years from CMS's archived snapshots. US medians and ranks count every hospital CMS reports; state averages are plain means of the state's reporting hospitals, not CMS's patient-weighted state rates.

Accreditation and services

The Joint Commission (since 2020)
Accreditation
None
Medical school affiliation
Private (for profit)
Ownership type
72
Medicare-certified beds
13
Registered nurses (full-time equivalent)
2017
In Medicare since

12 services at Willow Creek Behavioral Health

Imaging: Diagnostic Radiology
Women and children: Clinical Laboratory
Behavioral health: Adult Inpatient Psychiatric CareGeriatric PsychiatricOutpatient Psychiatric CarePsychiatric Care of Children and/or Adolescents
Rehabilitation and therapy: OT (Occupational Therapy)PT (Physical Therapy)Speech Pathology
Other services: Dietary CarePharmacySocial Care

Source: CMS Provider of Services file, as reported by the hospital and state surveyors.

Size and patient volume

What Willow Creek Behavioral Health reported to Medicare in its latest cost report, covering Jan 1, 2025 to Dec 31, 2025.

2,433
Inpatient discharges
Medicare 4%, Medicaid 10%
18,273
Inpatient days
70% of available bed days used
142
Employees (full-time equivalent)

Source: CMS cost report (HCRIS) (report 841990). Figures cover the reporting period, which is not always 12 months, and are self-reported.

Utilization by payer and unit

Inpatient days and discharges Willow Creek Behavioral Health reported by payer. Medicare and Medicaid include their managed care plans, shown separately below.

	Medicare	Medicaid	Other	Total
Inpatient days	1,050	2,036	15,187	18,273
Discharges	105	243	2,085	2,433
Average length of stay	10.0 days	8.4 days	7.3 days	7.5 days
Average daily census	2.9	5.6	41.6	50.1

5,581
Medicaid managed care days
1,088 discharges

Beds and days by unit

Unit	Beds	Inpatient days	Medicare days	Occupancy
Adults & pediatrics	72	18,273	1,050	70%

Source: CMS cost report (HCRIS, Form 2552-10), report 841990, settled without audit. Hospitals report these figures themselves; they are not audited financial statements. Worksheet S-3 Part I.

Staff and facilities

Staff by profession and the rooms and units Willow Creek Behavioral Health reported at its latest Medicare certification survey (2017). Counts are people, not full-time equivalents.

13
Registered nurses
8
Licensed practical nurses
39
Other personnel

Source: CMS Provider of Services file.

Income statement

Revenue, expenses and income Willow Creek Behavioral Health reported to Medicare for Jan 1, 2025 to Dec 31, 2025. Percentages are of net patient revenue.

Line	Amount	Share
Gross patient revenue (charges)	$63.4M	313.1%
Inpatient	$55.6M	274.4%
Outpatient	$7.8M	38.7%
Contractual allowances and discounts	-$43.1M	-213.1%
Net patient revenue	$20.2M	100.0%
Operating expenses	-$21.4M	-105.8%
Operating income from patient care	-$1.2M	-5.8%
Other income	$11,677	0.1%
Other expenses	-$2	-0.0%
Net income	-$1.2M	-5.8%

Gross revenue by payer

Line	Amount	Share
Traditional Medicare	$190,501	0.3%
Other payers and self-pay	$61.5M	99.7%
Total charges	$61.6M	100.0%

Source: CMS cost report (HCRIS, Form 2552-10), report 841990, settled without audit. Hospitals report these figures themselves; they are not audited financial statements. Traditional Medicare is the program charges on Worksheets D-3 and D Part V; Medicaid is from Worksheet S-10.

Financial ratios

Computed from Willow Creek Behavioral Health's latest cost report.

-5.8%
Operating margin
Operating income from patient care / net patient revenue
-5.8%
Total margin
Net income / net patient revenue plus other income
-2.2%
EBITDAR margin
Net income before interest, depreciation and leases (Worksheet A-7), / total revenue
56% of expenses
Personnel costs
Salaries, direct-care contract labor and core wage-related costs / operating expenses
-7.3%
Return on assets
Net income for a year / total assets
0.18
Current ratio
Current assets / current liabilities
0.18
Quick ratio
Cash, temporary investments and net receivables / current liabilities
-5 days
Days cash on hand
Cash and temporary investments / daily operating expenses excluding depreciation
61 days
Days in patient receivables
Net patient receivables / daily net patient revenue
309 days
Average payment period
Current liabilities / daily operating expenses excluding depreciation
1.27
Asset turnover
Total revenue for a year / total assets
2.8 years
Average age of plant
Accumulated depreciation / depreciation for a year

Source: CMS cost report (HCRIS, Form 2552-10), report 841990, settled without audit. Hospitals report these figures themselves; they are not audited financial statements.

Balance sheet

What Willow Creek Behavioral Health owned and owed at the end of its reporting period (Dec 2025), across all fund types: $15.9M in total assets and a -$1.7M fund balance.

Show the balance sheet

Line	Amount	Of total assets
Cash and temporary investments	-$282,969	-1.8%
Patient receivables, net	$3.4M	21.4%
Inventory	$34,488	0.2%
Total current assets	$3.2M	20.0%
Property and equipment, net of depreciation	$12.7M	80.0%
Total assets	$15.9M	100.0%
Current liabilities	$17.6M	110.4%
Total liabilities	$17.6M	110.4%
Fund balance (net assets)	-$1.7M	-10.4%

Source: CMS cost report (HCRIS, Form 2552-10), report 841990, settled without audit. Hospitals report these figures themselves; they are not audited financial statements.

Financial trend

Willow Creek Behavioral Health's full-year cost reports, by fiscal year end. Reports shorter than ten months are left out.

Show 6 years

Fiscal year ending	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Dec 2025
Net patient revenue	$16.3M	$16.1M	$15.3M	$19M	$19.4M	$20.2M
Operating expenses	$15.1M	$15.2M	$15.6M	$18.8M	$20M	$21.4M
Operating margin	7.4%	5.6%	-2.0%	0.9%	-3.3%	-5.8%
Net income	$1.8M	$2.1M	-$246,873	$261,037	-$569,655	-$1.2M
Total assets	$13.7M	$12.5M	$14.9M	$15.2M	$15.1M	$15.9M
Discharges	2,192	2,210	2,018	2,373	2,345	2,433
Inpatient days	15,772	16,836	15,578	19,248	18,210	18,273
Beds	72	72	72	72	72	72
Employees (FTE)	139	121	114	140	283	142

Source: CMS cost report (HCRIS, Form 2552-10), report 841990, settled without audit. Hospitals report these figures themselves; they are not audited financial statements.

Departments

Each cost center Willow Creek Behavioral Health reports, largest first. Total cost includes its share of overhead; the cost-to-charge ratio is total cost / charges.

Show all 15 departments

Ancillary and outpatient departments

Department	Salaries	Total cost	Charges	Cost-to-charge	Square feet
Drugs charged to patients	$222,417	$822,020	$3M	0.27
Php/iop	$209,263	$778,687	$7.8M	0.10	2,063
Laboratory		$206,606	$808,811	0.26

Inpatient units

Department	Salaries	Total cost	Charges	Cost-to-charge	Square feet
Adults & pediatrics	$5.5M	$20M	$50M	0.40	32,480

Overhead (general service) departments

Department	Salaries	Direct cost	Square feet
Administrative & general	$2.7M	$9.7M	14,323
Social service	$1.2M	$1.3M
Employee benefits department	$140,404	$1.2M	162
Nursing administration	$1M	$1.1M
Dietary	$469,920	$875,416	1,675
Operation of plant	$175,011	$712,179
Cap rel costs-bldg & fixt		$580,806	52,465
Cap rel costs-mvble equip		$384,476
Medical records & library	$316,180	$340,095	216
Housekeeping	$99,616	$139,603	212
Laundry & linen service		$82,301	164

Source: CMS cost report (HCRIS, Form 2552-10), report 841990, settled without audit. Hospitals report these figures themselves; they are not audited financial statements. Worksheets A, B-1, C Part I and S-3 Part II.

Frequently asked questions

About Willow Creek Behavioral Health's rates and hospital price transparency.

How many patients does Willow Creek Behavioral Health admit?

Willow Creek Behavioral Health reported 2,433 inpatient discharges and 18,273 inpatient days from Jan 1, 2025 to Dec 31, 2025.

How many employees does Willow Creek Behavioral Health have?

Willow Creek Behavioral Health reported 142 full-time-equivalent employees on payroll from Jan 1, 2025 to Dec 31, 2025.

How much revenue does Willow Creek Behavioral Health make?

Willow Creek Behavioral Health reported $20.2M in net patient revenue on $63.4M of gross charges for Jan 1, 2025 to Dec 31, 2025, an operating margin of -5.8%, and net income of -$1.2M.

What is Willow Creek Behavioral Health's tax ID (EIN)?

Insurers' price transparency files list Willow Creek Behavioral Health under employer identification number 47-3778682 (Sbhgreen Bay LLC). 55 health plans and networks list 47-3778682 for it.

Is Willow Creek Behavioral Health accredited?

Yes. CMS's Provider of Services file lists The Joint Commission as the accrediting organization for Willow Creek Behavioral Health, effective 2020.

Who owns Willow Creek Behavioral Health?

In its Medicare enrollment, Willow Creek Behavioral Health reports Sbhc Holdings LLC as 5% or greater indirect ownership interest (100%).

What services does Willow Creek Behavioral Health offer?

CMS lists 12 services at Willow Creek Behavioral Health, including Adult Inpatient Psychiatric Care, Clinical Laboratory, Diagnostic Radiology, Dietary Care, Geriatric Psychiatric, OT (Occupational Therapy).

How many beds does Willow Creek Behavioral Health have?

Willow Creek Behavioral Health has 72 beds, including its psychiatric, rehabilitation and other subprovider units, in its latest Medicare cost report. Facility type: Psychiatric Hospital.

Where is Willow Creek Behavioral Health and what is its phone number?

Willow Creek Behavioral Health is located at 1351 Ontario Rd, Green Bay, WI 54311. Its main phone number is (901) 328-1220.

What is Willow Creek Behavioral Health's CCN (Medicare provider number)?

Willow Creek Behavioral Health's CMS Certification Number (CCN), also called its Medicare provider number, is 524041.

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    { "code": "611", "type": "RC" },
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    "setting": "outpatient",
    "minimum": 250,
    "maximum": 400,
    "gross_charge": 1200,
    "discounted_cash": 1080,
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Willow Creek Behavioral Health

About this hospital

Negotiated Rates

Insurance Accepted

More about this hospital

Tax IDs and NPIs insurers list

Location

Every CMS quality measure

Accreditation and services

12 services at Willow Creek Behavioral Health

Size and patient volume

Utilization by payer and unit

Beds and days by unit

Staff and facilities

Income statement

Gross revenue by payer

Financial ratios

Balance sheet

Financial trend

Departments

Ancillary and outpatient departments

Inpatient units

Overhead (general service) departments

Ownership

Leadership

Officers and directors on the Medicare enrollment

Frequently asked questions

Running price transparency at a hospital like this one?

Publish a CMS-compliant machine-readable file

Get your chargemaster right for billing and payer contracts

About this hospital

Negotiated Rates

Insurance Accepted

More about this hospital

Tax IDs and NPIs insurers list

Location

Every CMS quality measure

Accreditation and services

12 services at Willow Creek Behavioral Health

Size and patient volume

Utilization by payer and unit

Beds and days by unit

Staff and facilities

Income statement

Gross revenue by payer

Financial ratios

Balance sheet

Financial trend

Departments

Ancillary and outpatient departments

Inpatient units

Overhead (general service) departments

Ownership

Leadership

Officers and directors on the Medicare enrollment

Nearby hospitals

Frequently asked questions

Running price transparency at a hospital like this one?

Publish a CMS-compliant machine-readable file

Get your chargemaster right for billing and payer contracts